SEO and PPC are some of your most important tools to digital marketing
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What is SEO?
Search Engine Optimization
Search Engine Optimization, or SEO, is a way to target organic search terms through search engines like Google so that your customers can find you. Search engines are often the biggest source of traffic for many websites. This contrasts with paid advertising and begins with website development and deployment. By working with you to understand your business, your competitors, and what your website intends to accomplish, we can design your site around targeting short and long-tail keywords so that the people searching for you can find you.
How Do They Help?
Have you ever heard of “Dwell Time”? This is the time that a potential Lead is on your website before returning to the search results, and to put it simply – the longer the better
Chatbots and Live Chat keep customers on your site longer, improving your Dwell Time, and in turn organically (see ‘free‘ in the dictionary) improving your Page Rank, otherwise known as SEO – Search Engine Optimization.
TiP The Scale
Turning a Lead into a Customer is difficult given the number of options consumers have in today’s market. Leveraging Live Chat engages your customer, re-enforces the quality of your brand and even gives the opportunity for promotion codes and up-selling.
Chatbots keep your business running 24/7, by developing Intelligent Chatflows for your most common Customer Journeys, you truly can provide support, even if you can’t be online yourself.
An indecisive lead, or a one with questions is most certainly a customer in need, Live Chat can significantly reduce Abandon Rates and the improve Conversion Rates.
A recent study from Foresters concluded “Around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer“
Just how many other small businesses in your market use Live Chat? Live Chat software could differentiate you from your competitors in a Competitive Market.
Not only does live chat improve Customer Experience for the customers who actually use the chat, but the Data you gather from using chat can help you improve the customer service for all your website visitors, aiding Customer Retention!
Intelligent Chatflow Example
Visual Chatflow Builder
In this rather simple example, we first capture the name to be more conversational. Next, we lead the user to a pre-defined set of questions based on the most common Use Cases. Each option then stems it's own flow to best support the inquiry.
First we work to understand the desired Customer Journey, and specifically how this will be supported by your team.
Next we produce a working prototype of the product for your review, the feedback is then integrated into the design.
We know integrating your feedback is what leads to happy customers which is why we complete optimization before deployment.
Deliver & Train
No implementation is complete without training, our Customer Success Manager makes sure your team is good to go!