Search Engine Optimization, or SEO, is a way to target organic search terms through search engines like Google so that your customers can find you.  Search engines are often the biggest source of traffic for many websites.  This contrasts with paid advertising and begins with website development and deployment.  By working with you to understand your business, your competitors, and what your website intends to accomplish, we can design your site around targeting short and long-tail keywords so that the people searching for you can find you.  Further we raise your sites authority by building backlinks.

Social Advertising is the newest channel to further showcase your brand and build a following of subscribers so that you build trust.  People today expect you to be have a consistent brand presence online which 100% includes social media so don’t confuse this with an area for play.  Did you know on average 30% of people’s screen time is within social media, take advantage of this free platform and eventually convert your followers into customers.  Don’t have time to build a following, simply pay for premium SERP (Search Engine Results Page) space with Pay Per Click ads, where you literally pay for every click that leads to your site.

Social advertising is the process of creating and deploying clickable ads to reach target audiences through social media platforms, messaging apps, news feeds, etc. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue.

Social advertising is particularly effective at driving engagement and conversions because social media platforms offer a treasure trove of highly specific and actionable user data. Audiences can be defined based on past behavior, purchase history, and/or how well users match up with target persona demographics and interests.