Seach Engine Optimization and Advertising

SEO, Social Ads and PPC are some of your most important tools IN THE digital marketing world, how are you benefiting today?

Custom designs and plans for your business

What is SEO?

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Search Engine Optimization

Search Engine Optimization, or SEO, is a way to target organic search terms through search engines like Google so that your customers can find you.  Search engines are often the biggest source of traffic for many websites.  This contrasts with paid advertising and begins with website development and deployment.  By working with you to understand your business, your competitors, and what your website intends to accomplish, we can design your site around targeting short and long-tail keywords so that the people searching for you can find you.  Further we raise your sites authority by building backlinks.

What is Social Advertising and Pay Per click?

Social Advertising and PPC

Social Advertising is the newest channel to further showcase your brand and build a following of subscribers so that you build trust.  People today expect you to be have a consistent brand presence online which 100% includes social media so don’t confuse this with an area for play.  Did you know on average 30% of people’s screen time is within social media, take advantage of this free platform and eventually convert your followers into customers.  Don’t have time to build a following, simply pay for premium SERP (Search Engine Results Page) space with Pay Per Click ads, where you literally pay for every click that leads to your site.

How do they help my business?

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Organic Search

Having a digital / online presence is of little value you aren’t generating traffic. Optimizing your site for organic search makes sure people looking for you or your product can actually find you!

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.

According to moz.com “of all US searches, only ~2.8% of people click on paid advertisements.”

Paid Search

PPC (Pay-Per-Click) ads is where you pay for every click you get with the anticipation that your able to convert the leads you receive.

Depending on who you are competing against, organic search can become a mountain to climb as you are essentially competing for that space (otherwise known as ranking) which is why some resort to paid search.

With paid search, you should at this point have a proven product that you know sells (e.g., an appropriate landing page with positive lead conversion) and you can essentially pay to show as on of the top 3 results on search engines like Google.

Social Advertising

Social advertising is the process of creating and deploying clickable ads to reach target audiences through social media platforms, messaging apps, news feeds, etc. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue.

Social advertising is particularly effective at driving engagement and conversions because social media platforms offer a treasure trove of highly specific and actionable user data. Audiences can be defined based on past behavior, purchase history, and/or how well users match up with target persona demographics and interests.

Our Process

1

Discover

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First we will perform a discovery to see how your site is performing today and then discuss options and alternatives based on current approach and performance.

2

Design & Plan

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Next we design a tailored and actionable plan for your business so that you know the costs up front and what to expect in return.

3

Implement

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We execute the changes to your SEO and Advertising.  Once implemented we track the results to understand which targetting and campaigns are working best to then further optimize.

4

Optimization

It’s rare that a marketing campaign is executed to perfection the first time around, there are many variables in play and optimization is about tweaking in your favour.